Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/05184_Field_OMJE T11.txt

Text File | 1996-04-10 | 691b | 14 lines

happens is that, around the end of the ’80s, there
was a great perception of the fact, an awareness
of the fact that once again, we are encountering
some extraordinary techno-cultural
transformations. At this point I think it becomes
quite clear, looking back, that what McLuhan
offered was a kind of theory of cultural
transformation. Now why do I say that? Because if
events had not seemed to resonate with the kinds
of patterns that he was talking about, he would
have been seen as a poet. Instead, suddenly he
began to emerge as a kind of theorist or a kind of
philosopher, that is someone who had things to
say at a previous time that were now relevant in a